zapps-opt

There are tons of clever and creative ways to build a good email list of devoted followers and fans. I’m not going to go into the many different ways in which this could be done but I would like to point out one method that caught my attention during lunch today.

There’s a brand of chips out there called Zapp’s out of Gramercy, Louisiana. These folks make one of my favorite chip flavors, Spicy Creole Tomato spiked with Tabasco sauce. I have a penchant for spicy foods, especially Creole cuisine.

So I wanted to get the above picture into the blog post and I definitely thought twice before scanning an open and empty bag of potato chips but I luckily managed to do it without getting crap all over my scanner. On the back of the bag it says you can go to www.Zapps.com where you can register for their daily drawing and if you get picked, you win a free Zapp’s/TABASCO T-shirt! Running this on a daily basis is a very low cost, fun, and efficient way to build a targeted opt-in email list. However, when I visit the Zapp’s site, I don’t see anything about TABASCO, this limited edition flavor, the email registration, or any Zapp’s/TABASCO T-shirts. Has the T-shirt daily drawings ended? I’m sure they simply ran out of T-shirts but still had loads of this limited edition product to sell with the daily drawing info printed on the back.

Think they monitor their brand online? I wonder… hey Zapp’s, TABASCO, I have a proposition for ya. If you can find this post and send me a size L T-shirt (use the contact form to get my address) I’ll take a picture of myself wearing it and post it here on the Squareoak blog. I’ll also spread the post online, building brand awareness for Zapp’s and TABASCO over all of my social media accounts. This offer applies to both Zapp’s and TABASCO.

You have until April 10th to acknowledge you’ve seen this post in the comments section below. The promotional service offer will end after this date.