I received an email from a Gabriel Jonsson this morning about a some new service called Yooba. I get these emails all the time, “visit us and check it out, sign up for our newsletter, join our facebook group”, etc. It was a well written email which grabbed my attention so I clicked-on over to their domain to see what they’re all about. I was greeted with a really, really cool animation video that could give Pixar a run for their money. I don’t know how much it costs to build something like that but I’m thinking it’s no easy task. So of course the video got me, that’s the point. So I poked around a bit more, they asked me to sign up for their beta testing and join their Facebook group which I willingly did.

Apparently this service is supposed to be an all-in-one for internet marketers It will allow you to “create, publish, and evaluate”. I still don’t fully understand this and went to the Facebook group to find more. Here’s a post published not 24 hours ago by Gabriel about the Yooba service.

Ok guys. I think it’s time to add a little clarity to the description of this service. Mark’s final question was: What will your tools allow marketers to do? A lot of people who visit the website ask the same question. And now I want to give some inside information to our facebook group members.

As you probably already have seen we define the service by three words: Create - Publish - Evaluate. Let’s explain the concepts behind these words.

Yooba lets you create different kinds of online content for marketing purposes. It can be anything from a simple ad to a full scale interactive campaign. Yooba provides a browser based flash/flex application that possesses everything you need to design and create your content. You don’t need any programming or artistic skills. If you just have a creative idea, you can have it published in no time.

The publishing is a simple procedure. You can put your creation anywhere you want. Yooba takes care of the hosting. Since Yooba is a completely web based service, you can work from any computer you want, and you can create and save projects and publish them later.

Finally we come to the evaluation part. Maybe the most important one in a marketing manner. Yooba provides a backend system that gives you feedback on your published content in form of information and statistics.

Hopefully that cleared up a few questionmarks.

Ok…a little bit clearer but I’m still at a loss. Maybe it’s a new blog CMS on steroids? I guess I’ll just have to wait until spring to test it out.

I have a client that is very successful within their online retail niche. They do just about everything right as far as SEM is concerned. They started their site years ago, before such a thing as CMS’es so they hand code each and every page. Tedious but Google really, really, loves’em. When I encounter a client that seems to be ranking well for everything, I have to be very creative to find alternative means of online exposure. For a while now I’ve been trying to figure out how to integrate an old, static website with an RSS feed. Not so much a blog but something simple that would be a little more manual. Today it seems like any time I think of problem like this, someone has already made a widget or software app to solve it. I came across a nifty little program the other day that lets you create an RSS feed for anything! There’s a little setup that’s involved (RSS link rel in the header) but that’s about it. In the program, you have to create your feed and then enter the consecutive ‘titles’ which essentially would be you blog posts. You can save you feed and continually add to it just as you would a normal blog. This is especially good if your client has loads of content (articles or press releases) that have just been published to the site without ever being syndicated.

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