Domain Age Matters…A Lot
Search Optimization August 10th, 2007I have a couple clients that have very old domain names. One is from 1998 the other is 1999. Now these domains aren’t “old” per se just old relative to the internet.
It’s amazing how easy it is to optimize for these sites. Since they’ve been around for so long, small, simple changes in the title tag and description can make a world of difference. When optimizing for the site created in 1998, I did some keyword research and made some changes to the title tags, descriptions, alt tags, and link text. In less than 24 hours their highly targeted and competitive keywords jumped in ranking or were freshly indexed by Google, Yahoo, and MSN collectively.
This particular client also has a boat load of pdf files on their site that are numerically named and are lacking titles, descriptions, and keywords. I can’t wait to see what happens after I optimize those.
*To optimize a pdf file, simply open the pdf in Acrobat Professional, go to file > properties and you’ll see where you’ll be able to edit all the necessary information. Changing the file name itself to reflect what is contained within the document is good practice too.
August 10th, 2007 at 3:53 pm
Changing filenames is always good, even in your buttons and stuff. Works.
August 10th, 2007 at 5:10 pm
Well, they are since 1998, it’s almost 10 years, they deserve high rank, i belive.
August 25th, 2007 at 3:33 pm
I agree with you regarding domain age, although many will not. You have to see it in practice for yourself or it’s just another SEO theory.
Also, I wrote up a PDF SEO article a while back you may find useful:
http://thirstypony.com/2006/11/optimizing-pdfs-for-search-engines