Google is Experimenting With Markup for Business & Location Data
SEO September 2nd, 2009As Barry mentioned, Google is playing around with Rich Snippets in the SERPs (mostly as it pertains to reviews and people for now), dictated by microformats and RDFa data. They’ve also released a Rich Snippet testing tool which allows you to easily see how your microformat or RDFa data would potentially be displayed. I’ve long thought that implementing microformats would be incredibly beneficial for search engines as it pertains to business and location purposes.
If you’re interested in adding this data to your business website but aren’t too familiar with the markup, microformats.org has made it really easy for everyone with their free hCard Creator.
Google has a nice guide here on how to configure the markup for your business. Note how Google states that the name formatting should use both fn/org. the hCard Creator just uses org so you might want to add-in the fn. It also has a field for ‘tags’ which it seems to be using Technorati for.
Here’s a screen shot of the hCard creator preview for Squareoak
September 7th, 2009 at 5:53 am
Thanks for the guidelines given in this blog, certainly going to use it for my own projects
March 5th, 2010 at 5:31 am
Thanks for help on this i have been doing a bit on research into rich snippets and it seems that it could play a part in search engine optermisation