Google SERPs – Barack Obama vs Hillary Clinton

Undoubtedly it’s a tight race so I wanted to see how Google (the largest gatekeeper of online information) was treating the Democratic front runners. Let’s take a look at Hillary’s rankings first. After all, she is the candidate who gets asked all the questions first

1. Some up-to-date news worthy information from mlive.com, Michigan Election News
   This ranking seems totally fine and makes sense
2. Hillary’s campaign website.
   Displaying a really nice array of site links. Very impressive.
3. Hillary’s splash page.
   Also being indexed. Doesn’t make a whole lot of sense to be indexed twice AND have site links but hey, she’s taking up some nice real estate here.
4. Hillary’s Wikipedia entry under en.wikipedia.org/wiki/Hillary_Clinton
   Good, fine, makes sense.
5. Hillary’s second Wikipedia entry under en.wikipedia.org/wiki/Hillary_Rodham_Clinton
   Ok guys is this really necessary? Don’t get me wrong it’s great for Hillary but rather redundant.

Now for Barack

1. Barack’s Books
   Of course. This is keeping in line with typical Google protocol. Nice.
2. Some up-to-date news worthy information from NPR
   Good, fine, makes sense
3. Barack’s Campaign website
   Good, fine, makes sense
4. Barack’s Wikipedia Entry
   Good, fine, makes sense
5. Barack’s Illinois Website
   Good, fine, makes sense

Barack’s rankings seem to be more appropriate and less redundant than Hillary’s however Hillary is taking a nice chunk of Google real estate with the site links and the dual Wikipedia entries. Why doesn’t Barack have site links? I mean BarackObama.com has 537,000 pages indexed in Google and Hillary has only 53,200! If anyone should have site links it should be Barack!

Let’s look at some stats yeah?

HillaryClinton.com
G: Indexation – 52,300 pages
G: Backlinks – 9,460
Domain Age: 2001
PR6
Alexa: 14,392
Compete: 1,746

BarackObama.com
G: Indexation – 537,000
G: Backlinks – 15,500
Domain Age: 2004
PR6
Alexa: 4,060
Compete: 877

Barack is definitely kicking Hillary to the curb with indexation, backlinks, Alexa, and Compete stats but Hillary has the 7 year old domain and the Google SERP real estate. With Candidates however, they are both authority names and so Google SERP real estate doesn’t really matter a whole lot since we’re searching for their names specifically and not something like, 2008 president of America…I wonder what those results are?

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