Live: SMX Social Media NYC, Fourth Session – Social Bookmarking & Tagging
Conferences, New York-NY, SMX Social, Social Bookmarking, Social Media October 16th, 2007Speaking
Guillaume Bouchard – CEO, NVI
Michael Gray – President, Atlas Web Services
Neil Patel – CTO, Advantage Consulting Services
Guillaume Bouchard is speaking first
Social bookmarking, most of the links in the sites are no followed
However, some aren’t and this can help
Tagging is the new form of the keyword
Social bookmarking helps you index better
Achieves a high amount of incoming links
Creates a presence in online communities
increases brand awarness
builds traffic from alternate sources
influences traditional media
Tagging effectively
check how other people are tagging things
pick the tag that is most relevant and most popular in the tag clouds
don’t separate your tags with commas (your tags could be indexed with the commas)
co-ordinate your efforts to establish tagging standards for consistency
be original with your tags
tagging works great with images
Michael Gray is now speaking
talking about del.icio.us
subscriptions allows you to subscribe to other user’s tags
people can send you links with the ‘links for you’ option
del.icio.us is more of a broader audience than other social bookmarking/news sites
there is no right or wrong tag but you’ll want to find the one most people are using
utilize the tag cloud to see which categories are most popular
add people to your network who are active users
tailor your content to fit the tags
add bookmarking widgets and buttons to your pages
delicious’ most popular page is updated every 4 hours
time your bookmarking updates to take advantage of update times
use your friends to help influence the suggested tags
don’t create multiple sock puppet accounts, they will get discounted
Neil Patel is now speaking
Covering StumbleUpon
make sure you add friends
StumbleUpon doesn’t drive too many links but it does drive traffic
Great source for branding
StumbleUpon, on average has more males than females
The age group is actually more 45 – 55 year olds
200 is the maximum amount of friends you can have
Title is not so important, place keywords where the title goes
Absolutely use the ‘send to’ feature to make your friends view your Stumbled content before they view anything else
October 17th, 2007 at 11:11 am
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