The Next Web Movement is Named…
Commentary June 12th, 2009I’ve been thinking about this for a while now. As we’re all aware, there was once a phrase called Web 2.0 that defined a time in online innovation, marking the arrival of various websites and apps that had a fresh, glossy look and feel, where social interaction was emphasized but form and function didn’t always align, and sharing content via social bookmarking, social news, and social networking was par for the course. Today however things have changed. It’s apparent who’s responsible for the revolution, yet only a fraction of the pie they are indeed a large piece. Twitter has brought real time information delivery to our desktops and mobile devices, something that didn’t previously exist. We can see the benefits and all the great ways in which businesses and individuals are leveraging Twitter so I think if there were one phrase that could define the web right now, it would be ‘Real Time’ or ‘Web RT’. This also cleverly touches on Twitter terminology meaning ‘retweet’.
Yes Twitter is indeed becoming mainstream, so much so that Pepsi has added their twitter address to their cans, Dell ( @DellOutlet ) had made over $2 mil in revenue from their Twitter account alone selling discounted or outlet priced computers. A cat has over 600,000 followers. Celebrity Ashton Kutcher has 2.1 million followers, the most out of anyone ever. Someone started a Twitter petition that went viral, attempting to get at&t to “offer reasonable iPhone 3GS upgrade prices”. Businesses, celebrities, authors, individuals are all using Twitter is some way. You get it… the list goes on.
With that said, what would YOU call the ‘New Web’? Scoble wants to call it ‘Web 2010’. Some are calling it ‘Web 3.0’. Personally I think ‘Web RT’ not only touches on what’s happening now but also rolls off the tongue pretty nicely. Add your suggestion in the comments below and later we can put together a poll to figure out the best phrase for this movement. Maybe your suggestion touches more on the mobile aspect of our time with the advent of the iPhone or maybe it’s about a loss of privacy. Let us know your thoughts.
June 13th, 2009 at 2:53 pm
I like it… I dislike dates in naming convention… Anyway, we won’t be sure how long this next era will last until it’s over the next new one starts. I like the double entendre of Web RT