Why Optimizing Your PDFs is A Great Idea
Search Optimization October 8th, 2007I have an industrial manufacturing client that had has over 200 pdf’s on their site and each file was lacking any information other than the file name. Since each pdf is a mechanical drawing of the products they sell, they potentially had the ability to rank higher for these products just by adding the product name to the title tag of each pdf. When you optimize a pdf there are a number of different fields where you can enter information. In Adobe Acrobat, got to file > properties to open the editable fields. You’ll see Title, Author, Subject, and Keywords. In this case I simply added titles to all 200+ pdfs. The results have been amazing. We are now ranking higher for virtually every product in the client catalogue.
If you missed it, there was a great article over at Search Engine land about optimizing pdfs.
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