Yooba – Looks Really Cool but WTF is It?
Software, Web Services February 14th, 2008
I received an email from a Gabriel Jonsson this morning about a some new service called Yooba. I get these emails all the time, “visit us and check it out, sign up for our newsletter, join our facebook group”, etc. It was a well written email which grabbed my attention so I clicked-on over to their domain to see what they’re all about. I was greeted with a really, really cool animation video that could give Pixar a run for their money. I don’t know how much it costs to build something like that but I’m thinking it’s no easy task. So of course the video got me, that’s the point. So I poked around a bit more, they asked me to sign up for their beta testing and join their Facebook group which I willingly did.
Apparently this service is supposed to be an all-in-one for internet marketers It will allow you to “create, publish, and evaluate”. I still don’t fully understand this and went to the Facebook group to find more. Here’s a post published not 24 hours ago by Gabriel about the Yooba service.
Ok guys. I think it’s time to add a little clarity to the description of this service. Mark’s final question was: What will your tools allow marketers to do? A lot of people who visit the website ask the same question. And now I want to give some inside information to our facebook group members.
As you probably already have seen we define the service by three words: Create – Publish – Evaluate. Let’s explain the concepts behind these words.
Yooba lets you create different kinds of online content for marketing purposes. It can be anything from a simple ad to a full scale interactive campaign. Yooba provides a browser based flash/flex application that possesses everything you need to design and create your content. You don’t need any programming or artistic skills. If you just have a creative idea, you can have it published in no time.
The publishing is a simple procedure. You can put your creation anywhere you want. Yooba takes care of the hosting. Since Yooba is a completely web based service, you can work from any computer you want, and you can create and save projects and publish them later.
Finally we come to the evaluation part. Maybe the most important one in a marketing manner. Yooba provides a backend system that gives you feedback on your published content in form of information and statistics.
Hopefully that cleared up a few questionmarks.
Ok…a little bit clearer but I’m still at a loss. Maybe it’s a new blog CMS on steroids? I guess I’ll just have to wait until spring to test it out.
February 14th, 2008 at 12:55 pm
Brendan,
We’re glad you joined us and that we got your trust!
If you leave the blog out of “blog CMS on stereoids” and you’re getting closer.
Seriously; our service makes a new category within different kinds of services and software. And trust us; it has been a struggle to actually position us within this market. It really depends on your/your company’s position as a (potential) user, i.e. if you’re a designer, marketer etc. Gabriel has done his pitch well, it is actually quite simple. You’ll see.
You’re with us now so we will seed you with info and previews to make things clearer.
But yeah; please be patient with us and you’ll be able to try it out yourself.
Petri
February 19th, 2008 at 10:14 am
[...] but they don't really understand what Yooba will do for them. Brendan Picha made a post on his blog about Yooba and it sums up the general reaction quite well. It also includes a post I made on the [...]